Kong and Jesse were both business majors in college. Sounds like Kong knew what he was talking about! Did he or Jesse have any prior entrepreneurship experience? The environment allows you to be constantly evolving and adapting. People emphasize how much you learn in start-ups, but it’s true. There is no way I could have imagined doing all this if I had stuck with a regular job as a designer. In the beginning at Simple Pickup, I was ordering people’s lunches - I would literally ask: “Do you want fries with that?” But 4 years later, I’m not just designing, but also managing market campaigns, emailing 3,000+ people, and writing courses with Youtubers. I took the risk and it was so worthwhile. But in Kong’s letter he said: “Look, you’re gonna be able to grow at a startup than any other job. I graduated from UCLA totally ready to work that 9 to 5, low-salary job in a marketing agency or for a corporate brand. The personal risk was my own career trajectory.
I’m all about this! And while it felt very fulfilling to help these men, making the transition to Jumpcut allowed me to impact a greater audience that I related to - especially those seeking a nontraditional career path but unsure of where to start. Simple Pickup is targeted to help men gain confidence, make friends, talk to women, and be happy.
It was a mixture of believing in Jumpcut’s mission and taking a personal risk. Kong actually wrote a letter and taped it to the door of my room to persuade me to join! I was already working with some of the founders–Kong and Jesse–first as a graphic designer and later as lead copywriter for Simple Pickup, their Youtube channel when they pitched Jumpcut to me. I reached out to Kel to discuss her journey with Jumpcut and what she sees in the overlap between entertainment and innovation. Kel Livson (UCLA ‘14) is the Head of Content at Jumpcut Inc., a startup known as the “Netflix of Education” that creates captivating online courses for aspiring content creators and startup founders. From there its a lot of work on making a good quality video that is valuable to the viewer as well as some specific marketing techniques to get your video noticed.Silicon Beach (Part 2): Jumpcut’s Kel Livson The one most important thing in my opinion is to find your "magical idea" for your channel. I have analyzed their information and compared it to successful youtube channels and it seems to be on point. They even teach you exact equipment you need to start making great videos. One of my favorite sections is Launching Your Channel where they help you find your channel direction, your "magical idea" and the way you will be different from the rest of the you tubers. There are 5 main sections of the course:Įach of these sections contains about 5-10 videos and accompanying worksheets that let you practice the theory they teach.
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